Online International Real Estate Market on the RiseMEDIA ROOM
With a high percentage of home buyers starting their real estate search on the web, the importance of online exposure, its presentation and reach, cannot be overstated. Way before the web was even thought or dreamt of, in fact since its first sale in 1744, Sotheby’s has been reaching across the globe to attract buyers for some of the world’s most sought after treasures.
The demand for luxury residential properties is in fact increasing all over the world and Malta is certainly no exception. Malta SIR’s niche luxury real estate website is one that aims to cater for the discerning, qualified international buyer seeking commercial or residential real estate services and a luxurious lifestyle. Sellers listing their property with Malta Sotheby’s International Realty enjoy the benefit of branding that is instantly recognised and trusted around the globe and is synonymous with the sale of unique luxury items.
The specialised website, which can be found at www.maltasothebysrealty.com, matches the look and feel of the Sotheby’s International Realty® brand and provides detailed listing information about some of the most exclusive and sought-after luxury properties in Malta, Gozo and worldwide.
The website continues to performing optimally and presents users with a stream-lined, extremely navigable design, allowing people to easily locate real estate in 47 countries suiting their exact specifications.
The website enables buyers and sellers to search for the finest properties as well as the associates who represent them. Covering a full spectrum of lifestyle types and properties among which palazzos, seafront apartments, colonial homes, penthouses and villas, this site displays a sophisticated, yet clean and tidy design.
Commenting, Malta SIR Director Michael J Zammit said that: “Via this design we wanted to allow for the focus to fall on guiding the user through the website more easily. User-friendly enhancements include the ‘My Portfolio’ area where users are able to save their preferred searches by entering search criteria such as market, property type and price range. Such specifications will be ‘remembered’ during the next search experience. In addition, the brand’s dedicated mobile website, m.malta-sothebysrealty.com can be accessed through the mobile device’s internet browser and is available for standard cell phones and smart phones across all mobile carriers.
The website is a perfect balance between form and functionality and is an exciting tool both for real estate consumers in our market and buyers everywhere who want to purchase property in the market we serve. It also provides the opportunity for our sellers to have listings presented to our global audiences in a user-friendly way. Whether searching for a home in Malta or anywhere around the globe, our portal offers a great way for buyers to begin their property search.”
The attraction of the luxury realty brand to Malta aims towards attracting qualified international buyers into Malta, and to further promote the island’s Unique Selling Perspective in as far as wealth in heritage, history, art, cultural and Mediterranean lifestyle are concerned. Malta Sotheby’s International Realty prizes exceptional service above all else and is committed to delivering a high level of service that exceeds clients’ expectations working hand in hand with CSB Group have for the past quarter of a century been offering specialised business and commercial services to clients interested in setting up or relocating their business to Malta, among which entrepreneurs, multi-national companies, international players, law & audit firms, financial institutions and high net-worth individuals. Together, they strive towards ranking Malta higher on the competitiveness scale.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage.
The Sotheby’s International Realty® network currently has more than 12,800 sales associates located in approximately 660 offices in 47 countries and territories worldwide. Malta Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.